SIMLL
AI search visibility for service businesses. We get you cited when someone asks an AI which company to call.
About
SIMLL (SEO Is My Love Language) is an engineering-first AI search visibility and SEO agency catering to high-value service businesses, including law firms, restoration companies, and home services.
Founded by Jose Villalobos, SIMLL bridges traditional search engine optimization with generative engine optimization (GEO) and answer engine optimization (AEO). Our methodology combines semantic topical authority mapping, Kyle Roof-tested on-page SEO discipline, SERP validation via DataForSEO APIs, and custom structured entity data to ensure businesses earn citations across modern AI discovery engines like Google AI Overviews, ChatGPT, Claude, and Perplexity.
Rather than relying on low-value blogging, SIMLL builds exhaustive, multi-tier topical architectures that capture search market share and turn organic visibility into qualified inbound leads.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
The churn is mitigated by the fact that those users came in through a pipeline of understanding the differentiation factors, not just the needs in the moment of an app that was up while another one was down.
Users who came in for differentiation don't churn when the external event resolves
When Mint shut down, apps that pitched around Mint's shutdown attracted users who had no reason to stay once alternatives returned. Apps that pitched around their own feature differentiation — why they were better regardless — retained those users. The framing of your acquisition moment shapes long-term retention: acquisition messaging becomes the reason users stay.
Opt-in rates itself it can be anywhere from somewhere below 10% to 50 to 60% depending on app we have seen really high acceptance rates on certain apps. We would still recommend prompting and ultimately it's another data point that you are able to capture and possibly reuse for re-engagement.
ATT Opt-In Rates Range from 10% to 60% — Prompting Is Still Worth It
ATT opt-in rates vary wildly — below 10% for some apps, above 60% for others — but Shane's universal recommendation is to prompt regardless. Even a 15% opt-in gives you a deterministic audience to measure against and, importantly, a first-party signal you can pass back to ad networks for re-engagement campaigns later. The users who opt in are typically higher-intent, making the sample more actionable than its size suggests.
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