Orvo
Relationship intelligence for ambitious professionals
AI & Machine Learning·Productivity
About
Orvo is a career intelligence platform for ambitious professionals who need better visibility, stronger stakeholder relationships, and sharper prep before high-stakes conversations.
Unlike generic CRMs, Orvo is built for the relationships that drive your career — not a sales pipeline. Track key people, capture notes and voice memos, set follow-ups, and map your organisation visually with the Network Map.
The AI Assistant draws on your relationship context to help you prep for executive meetings, navigate stakeholder politics, draft outreach, and plan your next move — without sounding like a generic chatbot.
Features: People workspace · Network Map · Actions follow-through · Opportunities board · Insights dashboard · Context-aware AI Assistant.
Built for managers, product managers, consultants, cross-functional leaders, and founders who treat relationships as a strategic asset.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
The recipient needed to understand that there was only one a day and so we actually created both a marketing campaign around it but also we effectively created a branded profile that we could introduce into the product that would market the product features.
SuperLike Required Educating Both Sender and Recipient — Or the Feature Would Fail
Tinder's SuperLike was a premium feature that only worked if recipients understood its scarcity. If the person receiving a SuperLike didn't know it was someone's once-a-day allocation, the signal was meaningless and the sender's match rate wouldn't improve. Phil's team created both external campaigns and an in-product branded profile to teach the mechanic. The broader lesson: any social or network-effect feature that relies on perceived scarcity or reciprocity requires deliberate user education on both ends of the transaction.
When you're early you take big swings that don't need sophisticated measurement to see the results. You don't need sophisticated A/B testing, you don't need sophisticated analytics — you need to take big swings that give you obvious results. As you grow you can start taking smaller swings that require more sophistication.
Early stage: take big swings, no sophisticated measurement required
Each stage rewards a different size of bet. Founders who install Braze, set up A/B testing harnesses, and instrument funnel analytics before they have PMF are over-engineering the wrong layer. Pre-PMF, iterate the product weekly and watch raw cohort numbers — the big swings are obvious if they work.
There's a play for whatever you're stuck on.
Read all 2722 playbooks
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