Ordana
Build together. Scale together.
About
Ordana is the infrastructure that makes cross-company execution possible. Startups find aligned partners, structure revenue-share collaborations, and run the entire working relationship — from contract to payout — in one place.
Every founder has at least one informal collaboration running right now — tracked in a spreadsheet, sealed with a handshake. It works until it doesn't. Ordana fixes that. We're a B2B platform where startups form structured revenue-sharing collaborations: AI-powered partner matching, legally binding contracts with digital signatures, and automated Stripe-based revenue splits paid out every 3 days. No upfront costs. No misaligned incentives. Just execution tied directly to results. Because in a world where AI is collapsing the cost of everything, the only thing worth paying for is outcomes.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
This is really the only method of marketing that I know where you can actually do marketing to get more customers and you get paid to get more customers to do the marketing.
Content marketing where the channel pays you to acquire customers
Past a viewership threshold, the funnel inverts: AdSense and brand-deal revenue from the YouTube channel fully funds two in-house video editors plus a five-person content team — independent of the app. Even if zero app subscribers came from a video, the content arm is ROI-positive on its own. The dual-economy unlocks scale most teams never reach.
Build something that can generate money from day one so you can go from there.
Build something that generates money from day one, not later
Wrapping up his advice, Anton emphasizes charging immediately rather than growing free users first. Letterly launched as a paid app with a free trial from the start, which he credits as one of the structural decisions that separated this from his 15 years of failed startups.
There's a play for whatever you're stuck on.
Read all 2722 playbooks
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