Longeviters
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Longeviters are on a mission to help you train, recover, and elevate life quality. We dig deep into longevity findings, research & product tests. We share real-life tips from experts or casual biohackers without the fluff. Every home sauna review, best cold plunge guide, red light therapy hack - all are powered by facts, independent research, tests & community experience, with a genuine obsession of helping you make smarter choices for a better life.
Longeviters are on a mission to help you train, recover, and elevate life quality. We dig deep into longevity findings, research & product tests. We share real-life tips from experts or casual biohackers without the fluff. Every home sauna review, best cold plunge guide, red light therapy hack - all are powered by facts, independent research, tests & community experience, with a genuine obsession of helping you make smarter choices for a better life.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
When you pitch TechCrunch you need to be thinking about that kind of storytelling — and when you pitched 9to5 Mac you don't send them the same pitch that you sent to the writer at TechCrunch, you send them a totally different pitch.
Match your pitch to the outlet's job-to-be-done — 9to5Mac and TechCrunch need totally different pitches
9to5Mac covers new apps as a service to enthusiasts who want to know what exists — they care about design, features, and novelty. TechCrunch covers companies as historical artifacts in an industry narrative — they care about what changes and why it matters to builders and investors. Sending the same pitch to both signals you haven't done the homework and reduces the chance either publishes.
the dirty secret is a lot of these creative shops had templates and they gave you the same ads they were giving to your competitor right there's just no way now once you've got to build this stuff yourself and it's got to really be informed by deep knowledge of your product
Creative Agencies Used Templates Shared Across Competitors — In-House Is Now a Necessity
Eric Seufert exposes the pre-ATT creative agency model: most shops ran lightly-customised template ads for competing apps simultaneously. That drove CPM inflation as competitors bid against each other using the same creative concepts. Post-ATT, with spray-and-pray no longer viable and conceptual distinctness now the key differentiator, in-housing creative is not optional — it is the only way to build real competitive advantage in paid UA.
There's a play for whatever you're stuck on.
Read all 2722 playbooks
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