
HomeProBadge
HomeProBadge is the trust
About
Homeowners are drowning in unvetted contractors. They can't tell a licensed, insured professional from someone who'll take their deposit and disappear. Meanwhile, honest, skilled service pros — plumbers, electricians, HVAC techs, roofers, and more — are losing jobs to cheaper, shadier competitors simply because they have no easy way to prove their credibility at a glance.
HomeProBadge solves this on both sides of the equation.
For service professionals, HomeProBadge is a verified digital identity — a shareable badge and public profile that surfaces everything a homeowner needs to trust them: state license verification, insurance status, permit history, Google reviews, before-and-after job photos, and a verified track record of completed work. It takes minutes to set up and works everywhere they market themselves — text messages, estimates, invoices, social media bios, and website embeds.
For homeowners, HomeProBadge is instant peace of mind. Before hiring anyone, they can scan a QR code or click a link and see a contractor's full verified profile — no digging through state licensing databases, no hoping a Google review isn't fake. They know exactly who is walking into their home.
The platform includes five core modules: a Verified Badge (digital trust credential with QR code), a Public Pro Profile (SEO-optimized page showcasing credentials and work), a Review Hub (aggregates Google reviews and collects new ones), a Portfolio Builder (before/after photo galleries), and a Permit Tracker (real-time permit compliance history). A built-in social media marketing module helps pros create and schedule trade-specific content — turning their verified credibility into a consistent stream of new leads.
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What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
the actual risk to us as Founders pretty is not a lot the actual risk is usually minimal unless you make dumb decisions like putting money on credit cards... what is the worst going to happen if we don't figure this out we just don't do it... and you go back to being retired right
Founder stress is mostly catastrophizing — practice "what's the worst that could happen?"
Most founder anxiety is a coping-skills deficit, not a real downside. The fear-setting exercise — explicitly write out the worst-case outcome — almost always lands at "I go back to having a job" or "I do something else." That's not catastrophic. Catastrophic is medical bankruptcy or maxed credit cards. Don't do those, and the actual blast radius of a failed startup is much smaller than the looping anxiety would suggest.
We were essentially paying ten dollars for a premium subscription and the economics worked for us but it just didn't scale as much as we were hoping. We killed it after like a year.
Referral program paid $10/sub, broke even, killed after a year
Lose It!'s referral program paid $10 per converted premium signup. It broke even but never moved the needle. Worse, treated cohorts had lower LTV than untreated — meaning they were probably paying for shares that would have happened anyway. The funnel math is brutal: 5% of exposed users share, 5% of their friends convert. Killed after a year.
There's a play for whatever you're stuck on.
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