CheckShop
The search engine for independent digital-product stores.
About
Independent digital-product stores are everywhere -- and almost impossible to compare. Their catalogues and accepted payment methods are scattered across dozens of storefront platforms, with no easy way to search across them or tell which to trust.
CheckShop fixes that. It's a search engine and directory that indexes independent stores selling software, subscriptions, gaming products and online services, so buyers can search once and compare listings -- prices and accepted payment methods shown side by side -- then click through to the seller's own site to buy.
Every store is reviewed before it appears publicly, and shoppers can flag any listing that looks wrong. CheckShop never takes payment or handles delivery: it simply helps buyers find independent stores, and helps legitimate sellers get discovered.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
I got into AB testing to make sure people stayed the most amount of time on the site but also making sure that they clicked as many pages as possible because another thing about ads is the more pages that they look at the more ads that they see and the more money that I make.
AB Test Page Depth and Session Time to Multiply Ad Revenue Per Visitor
Maddox used PostHog's AB testing (secured via their startup program) not to improve conversion funnels but to optimize two behavioral metrics simultaneously: session duration and page depth. For ad-monetized products, each additional page view is direct revenue — so retention engineering IS pricing engineering.
We recently tested making the free trial optional instead of default and that was a very positive test for us… some people want to make sure they lock it in — they don't want to lose it — and then other people say I'm not sure, give me the free trial.
Making the Free Trial Optional Outperformed Making It the Default
Burner found that presenting the free trial as a choice outperformed forcing everyone through a trial. Users who already know they want the product convert immediately without friction; uncertain users still get the trial. Self-selection beats one-size-fits-all trial defaults.
There's a play for whatever you're stuck on.
Read all 2722 playbooks
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