blauwdruk.
Full webservice, no hassle, from idea to results
About
We are a full-service web partner for small and medium-sized businesses. Instead of juggling multiple agencies, tools and freelancers, you work with one team that handles everything, from idea to launch and beyond.
Our goal is simple: remove all the hassle around websites, so you can focus on running and growing your business.
After launch, we continue to support clients with updates, improvements and SEO, making sure websites stays fast, secure and are easy to find on Google and platforms like ChatGPT. We also do on service fotography allowing small companies to only focus on what they do best, selling their product or services.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
With the custom product features you can have up to 35 versions of your app store uh which means you're like if you're a you know wellness app uh if let's just say you're like a meditation app that has uh meditations for sleep or anxiety and how to meditate you can have a separate landing page so to speak on the app store for sleep anxiety meditation right.
iOS 15 Custom Product Pages Enable Audience-Specific App Store Experiences
iOS 15's custom product pages give apps up to 35 unique App Store URLs with distinct screenshots, preview videos, and promotional text. A meditation app can send sleep-ad traffic to a sleep-focused App Store page and anxiety-ad traffic to an anxiety-focused page — dramatically improving message-match between ad creative and the store experience. This partially recreates the targeting precision lost to ATT by matching the store presentation to the audience's intent.
A big market is great only if you can take a substantial share of that market. If it is so competitive that you can't actually garner market share, it's not actually valuable to you. There's a little bit of a Goldilocks approach — markets that are big enough to create enduring products but where you could still be a relative big fish in a smaller pond.
Market size is only half the story — competition determines whether you can actually capture any of it
Falzon describes the two-dimensional market assessment framework applied at Mosaic when evaluating acquisitions: market size alone is insufficient. VPNs were avoided because every dollar of user acquisition competed against players spending aggressively. Personal finance was avoided because banks with 10x higher LTVs would always outbid a standalone budgeting app for the same acquisition keywords. The lesson: find markets large enough to build a real business but not so contested that you must outspend incumbents just to exist.
There's a play for whatever you're stuck on.
Read all 2722 playbooks
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